national-tourism-sector-strategy-2016-2026.pdf

Summary

The National Tourism Sector Strategy (NTSS) 2016-2026 provides a comprehensive blueprint for expanding South Africa's tourism economy through inclusive and sustainable growth. The document reviews previous performance and outlines a strategic framework centered on five key pillars: effective marketing, ease of access, visitor experience, destination management, and broad-based benefits. By fostering collaboration between the public and private sectors, the strategy aims to increase the industry’s contribution to the national GDP and stimulate significant job creation. Special emphasis is placed on leveraging South Africa's unique cultural and natural heritage while adapting to technological shifts and global travel trends. Ultimately, the plan seeks to position the country as a premier global destination while encouraging a vibrant domestic travel culture among its citizens.